Privacy Policy

Effective: May 20, 2026

Jackson Square Event Center ("JSEC", "we", "us", "our") operates jacksonsquareeventcenter.com and provides event-venue services in Harlingen, Texas. We respect your privacy and disclose every category of data we collect and every party we share it with. This policy is intended to comply with the Texas Data Privacy and Security Act (TDPSA), the California Consumer Privacy Act / Privacy Rights Act (CCPA/CPRA), the federal CAN-SPAM Act, the Telephone Consumer Protection Act (TCPA), CTIA messaging guidelines, FTC advertising rules, and the Children's Online Privacy Protection Act (COPPA).

1. Information we collect

Information you give us

Name
Email address
Phone number
Event type, date, guest count, and event-planning preferences
Communication preferences (separate email opt-in and SMS opt-in)
Timestamps and source of each consent
Details included in messages, form notes, or booking conversations

Information collected automatically

IP address, browser type and version, operating system, device type, user-agent
Page URLs viewed, scroll depth, clicks, time on page, referrer URL
Marketing attribution parameters (utm_source, utm_medium, utm_campaign, gclid, fbclid, msclkid, ttclid, etc.)
Cookie identifiers (first-party and third-party)
Tracking pixel events (page views, form opens, form submissions, conversions)
Approximate geolocation from IP (city/region; not precise GPS)

2. Tracking technologies we use

Cookies (first-party): session, login state, form persistence, consent state.
Meta Pixel (Facebook/Instagram): page views, button clicks, form opens, conversions. Operator: Meta Platforms, Inc. Used to measure ad performance and build custom + lookalike audiences for Facebook/Instagram advertising.
Google Analytics 4 (GA4): aggregated traffic, engagement, conversion metrics. Operator: Google LLC.
Google Ads conversion tracking + remarketing tag: conversion events, ad-click attribution, remarketing audiences. Operator: Google LLC.
Possible future additions: additional ad-platform pixels (e.g., TikTok Pixel, Pinterest Tag, LinkedIn Insight Tag). This policy will be updated when added.

You can disable or limit these technologies via your browser cookie settings, Meta Off-Facebook Activity at facebook.com/off_facebook_activity, the Google Ads Settings page at adssettings.google.com, and the DAA opt-out at optout.aboutads.info.

3. How we use your information

Reply to inquiries; confirm and remind you of venue tours and bookings
Send event-planning updates, payment reminders, document requests
Send marketing emails — only when you have opted in
Send SMS text messages — only when you have explicitly opted in via the SMS consent checkbox
Measure website performance and conversion of marketing campaigns
Show you relevant ads on Facebook, Instagram, Google Search, Google Display, YouTube, and similar platforms (see Section 4)
Build custom audiences and lookalike audiences to find new customers similar to existing ones
Detect and prevent fraud, abuse, and security incidents
Comply with legal obligations

4. Advertising and audience targeting

JSEC advertises on third-party platforms including Meta (Facebook + Instagram), Google (Search, Display, YouTube), and others. To make those ads relevant and measure their performance, we share the following with those platforms:

Pixel-collected events (page views, form opens, conversions) — sent automatically by the pixels in Section 2.
Hashed identifiers for ad matching — when we upload a customer list, email and/or phone are hashed (one-way SHA-256) before being sent. The platform matches the hashes to existing user accounts. Plain-text identifiers are not transmitted.
Lookalike modeling — Meta / Google use activity in aggregate to find new users with similar characteristics.
Retargeting — if you visit our site, you may later see JSEC ads on platforms where you are logged in.

SMS-program data is treated separately. Phone numbers and consent records collected for our SMS messaging program are NOT sold, shared, or transferred to any third party for marketing purposes, and are NOT included in advertising custom-audience uploads. Stricter standard than CCPA/TDPSA requires; mandated by CTIA and carrier policies for compliant SMS programs.

5. Third-party processors

SiteGround — web hosting, server logs, backups
WordPress + plugin ecosystem — site rendering, form handling
MailPoet — email delivery for opted-in subscribers
Twilio — SMS delivery for opted-in subscribers
BookLikeABoss — tour appointment booking
Meta Platforms, Inc. — Facebook + Instagram Pixel; ads
Google LLC — Google Analytics 4; Google Ads pixel and tag; YouTube
WishList Member — membership / portal access control

6. Sale or sharing of personal information

We do not sell personal information for money. Under CCPA/CPRA and TDPSA, disclosure of pixel-collected events and hashed identifiers to ad platforms for "cross-context behavioral advertising" may constitute a "sale" or "share" under those laws.

You may opt out by emailing [email protected] with subject "Do Not Share — Targeted Advertising", by enabling the Global Privacy Control browser signal (which we honor automatically when received), or by disabling third-party cookies in your browser. We will not discriminate against you for exercising this right.

Phone numbers and SMS-consent records are not sold or shared under any circumstances.

7. Email program (CAN-SPAM)

Email marketing consent is optional — it is not a condition of receiving event services, booking a venue tour, or completing any purchase
You may inquire about events, schedule a tour, and receive transactional follow-up without subscribing to marketing emails
Every marketing email identifies JSEC as the sender, includes our physical address, and contains a one-click unsubscribe link
Unsubscribe any time by clicking the link in any email or by emailing [email protected]
Frequency varies (typically 1–4 messages per month per active inquiry)

8. SMS / text-message program (TCPA + CTIA)

SMS consent is optional — it is not a condition of purchase, booking, receiving event services, or scheduling a venue tour
You may inquire about events, schedule a tour, and receive transactional email follow-up without opting in to SMS
Frequency varies (typically 1–4 messages per month per active inquiry)
Message and data rates may apply
Reply STOP to unsubscribe; reply HELP for help
SMS-program data is held separately and is never sold, shared, or transferred to any third party for marketing purposes, and is never included in advertising custom-audience uploads
We capture timestamp, IP address, and user-agent at the moment of opt-in for audit and to verify consent on request

9. Your rights

A copy of the personal data we hold about you
Correction of inaccurate data
Deletion of your data (subject to legal retention requirements such as contract records and tax records)
Withdraw consent at any time (reply STOP for SMS; click unsubscribe in any email; or email us)

California residents (CCPA / CPRA)

You have the rights above plus the right to (a) opt out of sale or sharing of personal information, (b) limit use of sensitive personal information, and (c) non-discrimination for exercising your rights. Submit requests to [email protected].

Texas residents (TDPSA)

You have the rights above plus the right to opt out of processing for purposes of (a) targeted advertising, (b) sale of personal data, and (c) profiling that produces legal or similarly significant effects. Submit requests to [email protected].

10. Children

This site is intended for adults planning events. We do not knowingly collect personal information from anyone under 13 (COPPA). If you believe a child has provided us information, contact us and we will delete it.

11. Data storage and security

Data is stored in our WordPress database on SiteGround-managed servers. All web traffic uses SSL/TLS. Backups are encrypted. Webhook payloads are HMAC-signed. We retain inquiry data while you remain an active prospect or client and for a reasonable period thereafter for tax and contract recordkeeping (typically 7 years). You may request earlier deletion subject to those legal exceptions.

12. Changes

We may update this policy; the effective date above reflects the latest revision. Material changes will be highlighted at the top of this page for 30 days.

13. Contact

Jackson Square Event Center
301 E Jackson St., Harlingen, TX 78550
(956) 320-7757
[email protected]